Question 5

How did you attract/address the audience?

Pie Charts

These pie charts both show how the audience feel about my group's media product. This is good, as audience feedback allows my group to focus on improving the critiques and modifying our product to assure that it is at a good quality. As evident from the pie charts, every person that we asked liked the setting that we used, as well as the titles. They also felt that our superimposed titles linked to our opening sequence. However, when asked about New Wonder Productions, over twenty five percent of the people asked disliked it. This shows that although there are a lot of people who like New Wonder Productions, the name is something which could be improved upon.

Vox Pops

This vox-pop also shows audience feedback based on the opening sequence of our horror film. It allows for us to know what we did well in the process of making the horror film, and what possible mistakes we may have made and how we may be able to correct them.

Director's Commentary

This director's commentary shows how me and my group aimed to appeal to our audience, and what we did in post-production in order to gain a desirable reaction from the audience.

Question 6

What have you learnt about technologies from the process of constructing this product?

In order to construct this product for my coursework, I used many technologies from when I would plan on how to construct the product, to when me and my group would be in the midst of constructing our media product. During the planning process, my group incorporated many different pieces of technology into our blogs. We included slides from SlideRocket, spider diagrams from Bubbl and Prezi, shortened versions of videos from Tube Chop and verbal presentations from Go Animate. When our group would gain footage for our media product, we would use technology such as a moving image camera and a tripod. In post-production, we produced our film in iMovie. The non-diegetic sound included sound clips from Freesound.









The technologies that have allowed me to produce something creative was with some of the cinematography that I used. The videos above both show how I have been able to implement a creative use of cinematography into my group's media product.


This is my group's media product without non-diegetic sound from Freesound.


This is my group's media product with non-diegetic sound from Freesound.

From the two videos above, there is a massive difference between the creativity of the media products. The first of the duo of videos doesn't provoke any reaction from the audience. It doesn't make them anxious or scared, which is how the audience should feel when viewing a horror film. The second video does have non-diegetic sound, and because of that, the audience is able to react in a far more desirable way, and they elicit reactions of fear and anxiety because of the tensional music that is playing in the background. Because of Freesound, I am able to display my product in a creative way that will provoke a desirable reaction from the audience.

Tripods and moving image cameras are both technologies that require careful use. It is very easy to make mistakes when capturing footage using tripods and moving image cameras because they can jump very easily, and the shot will become unsteady as a result. Because of this, I have had to develop my skills when using the tripod and the moving image camera in order to carefully use them so the shots that would be captured were steady.

However, there have been multiple incidents where I hadn't used the tripod and the moving image cameras correctly, which required for me to film the same shot again, in order for it to become steady. In the long term, the mistakes that I have made with the tripod and moving image camera have helped me to develop my skills when using those pieces of technology, and have taught me to carefully use them to gain steady footage.

Lethal Media - Final Draft

Feedback

This is the feedback that my group's media product received.

Question 4

Who would be the audience for your media product? 

This is a vox-pop produced by our group when we researched what our demographic liked to see in horror movies.

These are pie charts that display the results to a questionnaire that our group conducted to assist with our research.

As seen from the screenshots above, our group had carried out research to decide who would be the target audience for our media product.

                              

Facebook and Twitter are the most well-known sources of social networking.

My group decided to make the target audience for our horror film adolescents and young adults. Although most typical horror films tend to feature blood, gore and fatalities that are supposed to appeal to adults, our media product goes against typical horror films. Since our target audience consist of adolescents, my group felt that it would be appropriate not to incorporate these features so adolescents could feel slightly more at ease when watching our product. Our media product also aims to highlight the dangers of social networking, which is another reason that adolescents are one of the target audiences for our media product. A substantial amount of adolescents are believed to use social networking websites (such as Facebook and Twitter) frequently. This helps lure adolescents into watching my group's media product because social networking plays a big role in our product, and it will hopefully teach teenagers about the potential dangers of using social networking websites.

This is an example of who my group consider to be the target audience for our media product.

The main demographic of my group's audience are people aged between seventeen and twenty one years old. My group also envision our target audience to be female (through the use of the vulnerable female characters in the beginning of the film), although our group want to appeal to males also, which is why the genre of our media product is a horror. Since our target audience consists of teenagers and young adults, we expect our target audience to be students who receive very little, if any, income. As all of the characters in our media product are Caucasian, my group will mostly aim towards Caucasian adolescents, but we also want to appeal to other ethnicities also, so they too can learn about the dangers of social networking websites. Considering that my group are filming 'Lethal Media' in England, we will aim towards appealing to English teenagers. 'Lethal Media' will also aim to appeal to those who are skilled working class (who make up twenty one percent of the total population), as people in that class (as well as 'superior' classes, who our product will also appeal to) can manage to afford a computer and/or a mobile phone to use social networking on.

              

These are examples of films that our target audience are believed to like.

As well as deciding on the target demographic for our media product, my group also discussed what would be the psychographics of our target audience. My group feel that our target audience has a social lifestyle and enjoys socialising with friends, meeting new people and getting to learn about different cultures (partially through social networking websites). Our target audience is also expected to be fashionable, trendy and materialistic, and are intrigued in the latest trends and developments in technology. Genres of media products that are believed to be popular with our audience include horror, thriller, comedy, romance and any combination of the aforementioned (an example would be romantic comedies).

Lethal Media - Second Draft

Question 3

What kind of media institution might distribute your media product and why?

My group decided that the kind of media institution who would distribute our media product would be an independent distributor. The reason for this is because independent distributors generally tend to possess low budgets and therefore distribute films that don't have as much public recognition as mainstream films. Our media product has no budget, so as a result, it was clear that an independent distributor would be the most appropriate option.

My group also decided that we would use Artificial Eye as our distributor. This is an English distributor company that have films that produce films of many genres with hidden meanings. My group did some research on this company and found that many of there films are actually thrillers, mysterious films and horrors, with fits out opening sequence perfectly. Our media product also aims to highlight the dangers of social networking, so it is a suitable option to use Artificial Eye as they seem like a distributor who would distribute a horror film with a hidden meaning.



For the production company, my group decided that New Wonder Productions would be a suitable idea for our media product. This is because Lethal Media is a film that features very modern scenarios (such as the use of mobile phones and social networking), so the use of the word 'New' would be appropriate for our production company. As Lethal Media also incorporates hidden meanings into the product, it intrigues the audience, and makes them wonder about what these hidden meanings are and how they are implemented into the film. This shows that the use of the word 'Wonder' is appropriate for our production company.

Lethal Media - First Draft

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