Who would be the audience for your media product?
This is a vox-pop produced by our group when we researched what our demographic liked to see in horror movies.
These are pie charts that display the results to a questionnaire that our group conducted to assist with our research.
Facebook and Twitter are the most well-known sources of social networking.
My group decided to make the target audience for our horror film adolescents and young adults. Although most typical horror films tend to feature blood, gore and fatalities that are supposed to appeal to adults, our media product goes against typical horror films. Since our target audience consist of adolescents, my group felt that it would be appropriate not to incorporate these features so adolescents could feel slightly more at ease when watching our product. Our media product also aims to highlight the dangers of social networking, which is another reason that adolescents are one of the target audiences for our media product. A substantial amount of adolescents are believed to use social networking websites (such as Facebook and Twitter) frequently. This helps lure adolescents into watching my group's media product because social networking plays a big role in our product, and it will hopefully teach teenagers about the potential dangers of using social networking websites.
This is an example of who my group consider to be the target audience for our media product.
The main demographic of my group's audience are people aged between seventeen and twenty one years old. My group also envision our target audience to be female (through the use of the vulnerable female characters in the beginning of the film), although our group want to appeal to males also, which is why the genre of our media product is a horror. Since our target audience consists of teenagers and young adults, we expect our target audience to be students who receive very little, if any, income. As all of the characters in our media product are Caucasian, my group will mostly aim towards Caucasian adolescents, but we also want to appeal to other ethnicities also, so they too can learn about the dangers of social networking websites. Considering that my group are filming 'Lethal Media' in England, we will aim towards appealing to English teenagers. 'Lethal Media' will also aim to appeal to those who are skilled working class (who make up twenty one percent of the total population), as people in that class (as well as 'superior' classes, who our product will also appeal to) can manage to afford a computer and/or a mobile phone to use social networking on.
These are examples of films that our target audience are believed to like.
As well as deciding on the target demographic for our media product, my group also discussed what would be the psychographics of our target audience. My group feel that our target audience has a social lifestyle and enjoys socialising with friends, meeting new people and getting to learn about different cultures (partially through social networking websites). Our target audience is also expected to be fashionable, trendy and materialistic, and are intrigued in the latest trends and developments in technology. Genres of media products that are believed to be popular with our audience include horror, thriller, comedy, romance and any combination of the aforementioned (an example would be romantic comedies).
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